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January 18, 2018

How To Rejuvenate A Small Town

Through neglect or population decline, some small towns throughout America find  themselves lagging behind in business, education and tourism. Rural communities  can reinvent themselves by implementing arts programs or improving the business  infrastructure in their community. In the late 2000s, small-town life has once  again gained favor in the United States as an alternative to the stress and  expense of large cities. Boomtown Institute, a national organization devoted to  increasing industrial development in small towns, has helped rural towns to  thrive since 2000, while many major media outlets, like Huffington Post, run  features about the best small towns in America.


  • 1. Revitalize the downtown area. Even a town of a few thousand residents has a  main street with some major businesses. Repair and  refurbish old buildings to make the district appealing to both residents and  passersby driving through town. Offer retail stores and restaurants an incentive  to move into the area via tax breaks or reduced rent. Turn the second story of  old buildings into apartments or condominiums. Turn a dreary main street into a  fashionable district with an Internet cafe, art gallery or other businesses that  encourage socializing. This will bring tourists as well as locals to the  downtown area and increase revenue.
  • 2.  Establish a community foundation. An organization run by local business  owners, educators and politicians can collect funds from many sources and use  them to further arts and business projects in the community.  This gives the  small town a centralized fund for improvement  projects so all citizens can have a say in how to use it.
  • 3.  Market the town to prospective residents. Some small towns suffer as older  residents retire or pass away unless  skilled younger people move into the community. Set up a town website and list  all its positive assets. Arrange interviews with regional media outlets so local  officials can publicize the town’s livability to a wider audience. Gear the  small town’s marketing campaign to attract families and professionals who will  add to the community’s growth.

  • 4.  Attract tourists. Many picturesque small towns offer peace and quiet and a  rustic atmosphere for big-city tourists. Capitalize on this by converting an old  building or farmhouse into a bed-and-breakfast. Highlight recreational  activities at local lakes, parks or beaches. Offer specials at local businesses  for weekend or day-trip tourists.
  • 5.  Nurture the community’s young people. Give them a reason to stay in town  after graduation. Mentor teenage artists or entrepreneurs and encourage them to  use their hometown as a business base. Invite former graduates to teach at the  local high school or elementary  school.

Copyright: Marianne Moro EHow.com


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