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From One Tourist Attraction to More
Then you need a technique for converting one tourist attraction, which most locations already have, or can uncover or create, into more than one attraction. If you have one of something, attempt first to develop more attractions that people with similar interests would enjoy.
Sometimes in smaller communities the additional attractions need to take the form of organizing a tour or joint promotion that extends over several nearby towns. In one area where I worked, about eight wineries in four or five towns over a 30 or 40 mile area combined marketing efforts with considerable success. You may have seen antique stores combine to help antiquers hop from one town to the next, to the benefit of all.
Tourism and Economic Development Go Hand in Hand
Tourism and economic development are good partners by the very definition of economic development we use–a new activity that generates income from outside sources for your community.
To have at least a partial connection between tourism and economic development, you’ll need:
• At least one tourist attraction, which we define as something someone outside your community would want to see or do.
Helping Main Street
FIRST AND FOREMOST…GET INVOLVED!
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Hold a town meeting. Figure out the strengths and weaknesses of your town.
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Set some goals.
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Start raising money or support for specific projects.
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Ask more downtown merchants to become involved in the revitalization process.
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Develop a good relationship with your local news media.
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Publish a newsletter or write a regular column for your newspaper to keep your community informed.
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Get on the Main Street Arkansas mailing list to find out what’s happening in other cities.
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