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Saturday, July 30, 2016

A & P Commission

Hardy A&P Helps Upgrade Camper Park

Camper Park 2016The Hardy RV Camper Park has recently received a much needed facelift and the upgrades aren’t finished yet. Hardy Volunteer Fire Department is once again running the park, after a two summer break. Once learning about the upgrades needed at the park, Hardy Advertising and Promotions Commission re-allocated funds to assist the fire department with some changes.

New Signage On Main Street

hardysignThe city of Hardy has a brand new sign in place on Main Street! Thanks to our Hardy Advertisement & Promotions for taking a great step forward toward great use of the A&P funds. Great sign to help PROMOTE THE AREA!  Keep up the great work!

Hardy A and P Gears Up For 2016 Tourist Season

Hardy A&P Tour MapHardy Advertising and Promotion Committee has been working hard in 2016 and are hoping for a great year. Commissioners Nimmi Desai and Freda Gamblin sat down with Villager Journal and highlighted actions already taken this year.

“In keeping with our by-laws, we elected officers for 2016. The chairman is Vickie Rice, Vice-Chair is Dale Maddox, finance committee consists of Desai and Maddox, Gamblin is secretary and Dennis Horton is in charge of the music, radio advertising and tram project. All of us are looking forward to a busy and productive year,” said Gamblin.

A and P attempts to better promote the city of Hardy

Cities across the state of Arkansas have Advertising and Promotions Commissions to assist in promoting tourism. Locally — Hardy, Cherokee Village and Mammoth Spring, have A and P Commissions and have worked together to promote each other. Hardy A and P has undergone some changes in recent years in an attempt to promote the city and draw in more tourism.

As stated on the commission’s website, the commissioners strive to follow the mission statement:

“The Advertising and Promotion Commission will prepare and execute a long term strategic plan for the external advertising of the community, in order to promote tourism and support the commercial growth of the city of Hardy.

Hardy A & P To Sponsor Digital Workshop

MeetingThe Hardy Advertising and Promotions Commission met Monday, May 11 and discussed designs for signage, monthly finances and presenting a digital marketing workshop for local businesses. The commission also received requests from crowd members regarding signage and more advertising.

The Walking Tour Maps and Rack Cards that A and P have designed in the past will receive a face lift and some additions. The maps have been helpful to visitors of Hardy, by showing tourists where the unique shops, restaurants, lodging and recreational activities can be located. “I’ve talked with Vision Amp and they are working on design work for the parking direction signage and also on the Walking Tour Maps and Rack cards. They should have something for us to approve soon,” said Commissioner Dale Maddox.

Hardy A&P Seeks Better Tourism Results

At its April 7 meeting, Hardy’s Advertising and Promotions Commission discussed a town hall meeting it planned to hold on April 14 at the Old Hardy Gym. The meeting was designed to discuss how A and P funds have been spent in the past and detail its plan to get more bang for the buck as it promotes the town as a tourist attraction. The Brooks Jeffrey Marketing firm was present to discuss the long term marketing strategy that it developed.

Hardy A&P Commission Launches New Website!

A&PWe are excited to finally see a beautiful new “official website” that has just been launched by the Hardy A&P Commission.

As stated by the A&P, “The new website, www.VisitHardyArkansas.com, provides the cornerstone for the integrated marketing strategy implemented by the Hardy Advertising & Promotion Commission to increase tourism. The focus is to promote four main interest areas: Spring River, Artisans, Cultural Heritage and Music.”

Be sure to bookmark that site and check it out today, and make Hardy, Arkansas your tourist stop!

New Commissioners Appointed; Hardy A and P Back In Business

New A&P CommissionWith vacant positions filled at a June 24 Hardy City Council meeting, the city’s Advertising and Promotions Commission was able to have a quorum and conduct business at this meeting on Thursday, June 27. Several Hardy citizens and business owners were on hand as the six commissioners were sworn in.

The commission set several goals for the future, including writing a mission statement, bylaws, and better management of A and P funds.

Mayor Attempts To Shut Down A and P Commission

1877537-LHardy Mayor Nina Thornton again challenged changes on the city’s Advertising and Promotions Commission at the June 3 Hardy City Council meeting. Thornton and two other commission members have been removed by the new city council, and Thornton continued to challenge the legality of the council’s actions. The A and P decides how special tax money should be used for events and advertisements to attract tourists to the city.

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