At its April 7 meeting, Hardy’s Advertising and Promotions Commission discussed a town hall meeting it planned to hold on April 14 at the Old Hardy Gym. The meeting was designed to discuss how A and P funds have been spent in the past and detail its plan to get more bang for the buck as it promotes the town as a tourist attraction. The Brooks Jeffrey Marketing firm was present to discuss the long term marketing strategy that it developed.
Cities across the state of Arkansas have Advertising and Promotions Commissions to assist in promoting tourism. Locally — Hardy, Cherokee Village and Mammoth Spring, have A and P Commissions and have worked together to promote each other. Hardy A and P has undergone some changes in recent years in an attempt to promote the city and draw in more tourism.
As stated on the commission’s website, the commissioners strive to follow the mission statement:
“The Advertising and Promotion Commission will prepare and execute a long term strategic plan for the external advertising of the community, in order to promote tourism and support the commercial growth of the city of Hardy.